Launch of Remember Evey bus. From left; Bethany Staley, Hayley Staley, Alan Staley, Ann Staley and Ellie Staley. Back row, from left, Matt Kitchin of Southern Vectis, Ian Yeo of the ambulance service and Sgt Dave Sanderson of Roads Policing.
DRIVERS will have a powerful reminder of the fatal consequences of drink and drug driving, thanks to Southern Vectis, which has backed a police campaign centred on the Evey Staley tragedy.
The Isle of Wight bus company today (Wednesday) unveiled a bus bearing the message Remember Evey and the purple ribbon logo adopted by police in tribute to the youngster, who was killed by a driver more than twice the drink drive limit, who had been smoking cannabis.
Southern Vectis general manager Matt Kitchin said: "We’ve done it following a suggestion from the family. We were thinking about what we could do to support the campaign, it’s a local campaign and one that is very poignant and we felt it was important to be involved.
"By using the back of a bus, so many people travelling around the Island will see it."
The livery was provided for free by Isle of Wight company Fuhrmann Signs.
Bethany Staley, Evey’s 16-year-old cousin, contacted the Southern Vectis to ask for its support.
Speaking at today’s launch, where she was joined by other members of the family, Bethany said: "Southern Vectis has been really supportive.
"I think this will have an impact. It definitely did on us when we saw it for the first time."
On December 21, the company is planning a purple day, in memory of Evey, when they will work with the police to further highlight the campaign.
Drivers will wear purple ribbons and clothing and police officers will speak to customers about the consequences of drink and drug driving.