Hollywood gives Isle of Wight attraction a boost

By a County Press reporter

Wednesday, May 7, 2014

 

Hollywood gives Isle of Wight attraction a boost

The audience had the chance to get up close to some of Blackgang Chine's prehistoric stars at the Isle of Wight premiere of Walking with Dinosaurs: the 3D movie. Picture by Robin Crossley.

HOLLYWOOD has helped boost visitor numbers at an Isle of Wight attraction.

Dinosaur Isle museum, Sandown, attracted 10,000 visitors during April, almost 2,000 more than the previous highest figure.

The Isle of Wight Council, which runs the attraction, said it believed publicity from last year’s Dinosaur Island marketing campaign, tied in with the Hollywood film Walking with Dinosaurs: the 3D movie played a big part.

Executive councillor for tourism Cllr Shirley Smart said: "The council worked very closely with Visit Isle of Wight (VIOW) which led the Dinosaur Island marketing campaign and it certainly appears to have had a significant impact.

"The museum also saw an overall increase in visitor numbers for 2013 which allowed it to invest in new heating equipment and improve the displays. The council will continue to work closely with VIOW to further promote the Island as a fantastic holiday destination."

VIOW chief executive David Thornton said: "Visitor numbers to the Island are up overall and we are now starting to see the results of a sustained investment in the Island’s holiday profile as a result of pro-active collective marketing and promotion led by VIOW, the Isle of Wight Council and partners.

"Activities like our Dinosaur Island and Shades of Wight campaigns are securing good exposure in national newspapers, magazines and online and a poster and hoarding campaign in London last month was especially effective in delivering a huge increase to website traffic and last minute bookings for the Easter period.

"There is much more still to do, with the challenge of promoting the Island for all seasons."

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