THIS year’s Isle of Wight Sweetcorn Fayre has quite literally been put on the map after the event featured on a giant England-shaped cake at London’s busy St Pancras International railway station earlier today (Thursday).
Commuters were treated to a slice of edible England to mark the start of British Food Fortnight.
The national tourist board, VisitEngland, used the cake to represent all of England’s array of food festivals and included the Isle of Wight Sweetcorn Fayre, which will be held at Arreton Barns on Saturday, September 28.
The event also included statistics showing how important British cuisine has become for visitors, with three million day visits last year that involved a trip to a food festival or farmers’ market. Research also showed 26.2 million people are keen to go to a food festival this year.
Former Isle of Wight Tourism chief Tim Addison said: "The good news is this event featured the Sweetcorn Fayre. Good news for the Island."
For more information about the Isle of Wight Sweetcorn Fayre, read the special supplement in next week’s County Press.